On the Russian market will soon be a new retailer of affordable cosmetics.
Italian cosmetic retailer Kiko Milano will start expansion In Russia, and already this year plans to open 30 stores of the same name.
Kiko is an Italian company founded in 1997, is part of the Percassi group (develops a trading network, Madina, Womo, etc). Kiko presents in the 761 own stores in 14 countries plus 35 web sites on the Internet. Company have most shops in Italy — 312, followed by Spain - 128 and Germany - 52 store at the end of 2015.
Cosmetics from Kiko oriented on young women aged 18-35.
The company have interested all top shopping malls. The retailer required site to 80-200 sq. m., as written in her presentation, sent to all brokers in Moscow.
At the stores will be presented to 1,4 thousand names of products: eye shadow, lipstick, nail Polish, etc. The Development of Kiko stores in Russia will do on their own.
Knight Frank experts says that now on the Russian market of decorative cosmetics still enough space. In Moscow Kiko will face such competitors as Inglot and NYX.
American NYX is represented in 74 stores in the Moscow. Polish Inglot since 2012, developing through franchising in Russia 37 stores, six of them in the capital.
Experts believe that the idea to open retail outlets with affordable range is quite good for the crisis, because in such moments people are moving to cheaper brands and prefer stores with lower prices.